Aug 12, 2016

    FB sidesteps ad-blocking on desktops


    FACEBOOK has begun letting marketing messages slip past ad-blocking software on desktop computers.

    The update to the leading social network's advertising platform came with assurances that Facebook understands how annoying ads can be. It is also giving users enhanced tools to control the kinds of ads

    they prefer to see.

    "As we offer people more powerful controls, we'll also begin showing ads on Facebook desktop for people who currently use

    ad blocking software," vice-president of ads

    and business platform

    Andrew Bosworth said

    in a blog post on Tuesday.

    Ad blocking software typically does not work on mobile devices, which account for most visits to the social network but are estimated to stymie billions of dollars worth of ads annually.

    Advertising pays for online services that people have grown accustomed

    to accessing for free.

    Facebook ads on desktop are being made to look

    so much like natural

    content that they get by ad-blockers.

    As a counter-balance, Facebook has made it easier to use its ad preferences tools that let people remove topics that do not interest them and stop advertising from businesses or organisations that have added them to customer lists.

    "We've designed our

    ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software," Mr Bosworth said.