FB sidesteps ad-blocking on desktops
FACEBOOK has begun letting marketing messages slip past ad-blocking software on desktop computers.
The update to the leading social network's advertising platform came with assurances that Facebook understands how annoying ads can be. It is also giving users enhanced tools to control the kinds of ads
they prefer to see.
"As we offer people more powerful controls, we'll also begin showing ads on Facebook desktop for people who currently use
ad blocking software," vice-president of ads
and business platform
Andrew Bosworth said
in a blog post on Tuesday.
Ad blocking software typically does not work on mobile devices, which account for most visits to the social network but are estimated to stymie billions of dollars worth of ads annually.
Advertising pays for online services that people have grown accustomed
to accessing for free.
Facebook ads on desktop are being made to look
so much like natural
content that they get by ad-blockers.
As a counter-balance, Facebook has made it easier to use its ad preferences tools that let people remove topics that do not interest them and stop advertising from businesses or organisations that have added them to customer lists.
"We've designed our
ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software," Mr Bosworth said.