Mar 01, 2016

    Create a personal signature

    A PERSONAL branding statement distils the essence of the person behind the name and reflects your reputation.

    It tells a prospective employer or client, in one or two sentences, who you are and what you stand for, as well as what you bring to the table.

    Some self-analysis is necessary to create a personal branding statement.

    The answers to these questions will help you arrive at the essence of your brand.

    Fire-in-the-belly questions They include: What is the core of who you are? What do you feel strongly about?

    What are your career goals?

    Also consider: How do you want to make a difference? What is your vision for your career?

    Set yourself apart

    Consider what you have to offer that others may not be able to.

    Everyone has that one thing that he can do better than others.

    The following steps may help you discover that one thing that makes you special.

    Think about three of your greatest strengths that have benefited your employers.

    What do others say that you do very well?

    Think back to the three most important work-related projects that you have successfully completed. How did you make things happen?

    In addition, ask yourself these questions to help you to uncover your working style.



    Were you persuasive - did you collaborate with others or tap your network of contacts?




    How resourceful did you have to be to get what you needed?




    Did you have to take many risks? What was the positive outcome of the risks?


    Now, craft your personal branding statement. In your resume, include your statement high up in the summary section.


    An example:

    Ten years' general management experience working in fast-paced, dynamic, technologically sophisticated environments. Known for profitable growth through profit and loss management, strategic planning, product development and sales and customer relationship management.