Burj Khalifa turns pink to mark breast cancer month

PINK REMINDER: The Dubai icon is raising breast cancer awareness.


    Oct 17, 2016

    Burj Khalifa turns pink to mark breast cancer month


    THE facade of the world's tallest building, the Burj Khalifa in the Gulf emirate of Dubai, was lit up in pink last week to raise awareness and funds for breast cancer.

    The lights were be turned on on the same days in the coming weeks, to mark "Pink October", an annual breast cancer awareness month, said Burj's developer Emaar Properties.

    Visitors to the tower, which stands at 823m, have been invited to dress in pink to

    show their support.

    Chocolate bars dedicated to the event were distributed to clients at the cafe on Burj's observation deck, on the 148th floor of the building.

    One Emirati dirham (38 Singapore cents) of each item sold during this month in shops of the tower, which has become a tourist attraction since opening in 2010,

    will go towards the

    Al-Jalila Foundation.

    The charity founded by Dubai ruler Sheikh Mohamed bin Rashed Al-Maktoum supports an initiative to promote the early detection

    of breast cancer, facilitate medical treatment and fund local research on the disease.

    Breast cancer is the most common form of cancer

    in women worldwide.

    It is also the second deadliest form of the disease in women, after lung cancer.

    Last week, Dubai began construction on a skyscraper dubbed The Tower.

    It will stand even higher than the Burj Khalifa

    when it is completed

    in 2020.