Burj Khalifa turns pink to mark breast cancer month
THE facade of the world's tallest building, the Burj Khalifa in the Gulf emirate of Dubai, was lit up in pink last week to raise awareness and funds for breast cancer.
The lights were be turned on on the same days in the coming weeks, to mark "Pink October", an annual breast cancer awareness month, said Burj's developer Emaar Properties.
Visitors to the tower, which stands at 823m, have been invited to dress in pink to
show their support.
Chocolate bars dedicated to the event were distributed to clients at the cafe on Burj's observation deck, on the 148th floor of the building.
One Emirati dirham (38 Singapore cents) of each item sold during this month in shops of the tower, which has become a tourist attraction since opening in 2010,
will go towards the
The charity founded by Dubai ruler Sheikh Mohamed bin Rashed Al-Maktoum supports an initiative to promote the early detection
of breast cancer, facilitate medical treatment and fund local research on the disease.
Breast cancer is the most common form of cancer
in women worldwide.
It is also the second deadliest form of the disease in women, after lung cancer.
Last week, Dubai began construction on a skyscraper dubbed The Tower.
It will stand even higher than the Burj Khalifa
when it is completed