Bundchen exits runway on a high note

MOVING ON: Bundchen (arm raised) at the Sao Paulo Fashion Week on Wednesday, where she made her debut 20 years ago.


    Apr 17, 2015

    Bundchen exits runway on a high note


    THERE were tears, hugs and a standing ovation as supermodel Gisele Bundchen hit the catwalk one last time on her home turf in Brazil on Wednesday.

    Bundchen, the world's top-earning model, made her final sashay down the runway at the Sao Paulo Fashion Week (SPFW), the same event where she made her debut 20 years ago.

    She opened and closed the show for Brazilian label Colcci, coming full circle in a runway career that launched her to stardom.

    In the first row were family and friends she had invited, including her parents and her husband, American football star Tom Brady.

    Bundchen, 34, appeared calm and smiled. The whole show took about 20 minutes.

    But when a crowd of men and women models strode out in jeans and white T-shirts with her image on them, she stayed composed for a bit before bursting into tears. She hugged friends and waved to well-wishers.

    The Brazilian bombshell announced last month she was retiring from runway modelling, saying she wanted to spend more time with New England Patriots quarterback Brady and their two children, Benjamin and Vivian.

    She also told Brazilian newspaper Folha de Sao Paulo: "My body tells me if what I do is worth it, and it asked to stop. I respect my body, it's a privilege to be able to stop."

    She will continue modelling off the runway and promoting her lingerie line, Gisele Bundchen Intimates, launched in 2011 for Brazilian label Hope.

    Her final runway show was a symbolic return to her roots.

    Bundchen and SPFW were both just starting out two decades ago when she had her first show there, taking the runway for local label Zoomp at 14 years old.

    Today, the biannual event is the largest fashion show in Latin America.

    It was also the start of big things for Bundchen, who went on to model for major fashion houses such as Alexander Wang, Balenciaga, Carolina Herrera, Chanel, Louis Vuitton, Valentino and Versace.

    "I am grateful that at 14, I was given the opportunity to start this journey. Today, after 20 years in the industry, it is a privilege to be doing my last fashion show by choice and yet still be working in other facets of the business," she wrote on Facebook, posting a picture of her teenage self.

    According to Forbes magazine, she has been the highest-paid model in the world for the past eight years, with US$47 million (S$63.7 million) in earnings last year.

    Only recently, she signed her largest contract - worth more than US$25 million, according to Forbes - with American sports apparel firm Under Armour.

    "It's marvellous she's leaving the runway at a moment when she's at the height of her powers. It's an intelligent decision," said Dilson Stein, the talent scout who discovered Bundchen in 1994 during a modelling workshop in the small city of Horizontina, in her native state of Rio Grande do Sul.

    Bundchen began her career when the so-called "heroin chic" of pale, angular models like Kate Moss were the prevailing aesthetic in high fashion.

    By 1999, she became the face of the movement that Vogue magazine, splashing her across its cover, called "the return of the sexy model". Mr Stein remembers being wowed by the willowy girl of German descent, with her long blonde hair, sun-kissed skin and athletic build.

    "I saw something in her. I knew she would be the great model of the future," he said.