Jan 15, 2016

    Apple Watch clocked over half of 2015 global smartwatch sales

    DESPITE reports that demand for the Apple Watch slowed down after the initial media buzz, Juniper Research claims that Apple's first wearable did well last year.

    According to data collected by Juniper, Apple accounted for 52 per cent of the global smartwatch shipments last year, despite going on sale only at the end of April.

    Android Wear, on the other hand, constituted less than 10 per cent of sales last year.

    The former market leader, Samsung, did not fare well either. Juniper said the Tizen-powered Gear S2 did not achieve strong sales volumes, although it should be noted that the product was available only in November.

    The remaining smartwatch sales come from smaller players such as Martian.

    Apple reportedly ordered four million units of the Watch for the fourth quarter of last year to cater to the holiday shopping season and was estimated to sell 10 million units by the end of the year.

    With the second-generation Apple Watch 2 expected to be announced in March and two exclusive Watch models for Chinese New Year, the future for the Apple Watch could be bright.

    In fact, IDC made a bold prediction that Apple will sell over 45 million watches in 2019.