Amazon unveils new Kindles

ON SALE SOON: The Kindle Fire HDX 8.9 comes with software for working on office documents.


    Sep 19, 2014

    Amazon unveils new Kindles


    AMAZON introduced five new Kindle models, from a device aimed at children to a jumbo-sized version for office workers, as the Web retailer seeks to attract more media-consuming customers.

    The new US$99 (S$125) Kindle Fire HD, which Amazon describes as the "most powerful tablet under US$100", was unveiled along with a US$149 Kids Edition, which Amazon will replace even if it is broken by a child, for up to two years, the company said in a statement on Wednesday.

    The Seattle-based online retailer is also rolling out new models designed for reading books and the Kindle Fire HDX 8.9, which starts at US$379 and comes with software for working on office documents.

    The refreshed tablets are part of chief executive Jeff Bezos' investments in new businesses, including the Fire smartphone, Web-based computing services and expansion of warehouses.

    While Amazon reported revenue of US$74.5 billion last year, its net income was US$274 million, as Mr Bezos pours money back into growing the company.

    The new Kindle products were announced two days before Apple's new iPhone models go on sale. Last week, Amazon cut the price of the Fire smartphone to 99 US cents with a two-year contract through AT&T, six weeks after it went on sale.

    Both companies are rolling out products in preparation for the holiday shopping season.

    Amazon's new Kindle line-up will go on sale next month.

    The Web retailer also said it is upgrading the software used to run the Kindle Fire with more features for finding books, movies, games and music. Family members will also be able to share content, a feature that Apple is also introducing.

    While Amazon has not disclosed tablet sales, it is targeting all segments of the market. The Kindle Fire HDX has a faster chip, can handle digital documents and be paired with a keyboard.

    The Kindle tablet for kids comes in different colours and a rubber case.

    There are two new variations of the Kindle e-book reader. The US$79 Kindle has a touch screen and double the storage of its predecessor, while the US$199 Kindle Voyage has a high-resolution display and is the company's thinnest-ever model.