Nov 23, 2015

    Adele's new album set to break US 1st-week sales record


    THE long-awaited new album by Adele, named 25, looks set to break the modern record for first-week sales, the makers of the benchmark United States chart said on Saturday.

    Billboard, the music industry journal that publishes weekly charts, said that 25, released on Friday, appeared likely to sell at least 2.5 million copies in the US.

    No Strings Attached by NSYNC, the boy band starring Justin Timberlake, is the only other album that opened with sales above two million since systematic weekly tracking began in 1991. No Strings Attached sold 2.4 million copies in its first week in 2000 - a year before the launch of Apple's iTunes, which drastically changed buying habits.

    In a rare move that surely boosted sales, Adele's label chose not to make 25 available through streaming, the vast-growing platforms that offer unlimited, on-demand music online. 25 is still available for purchase digitally and sold 900,000 copies on iTunes in the US on the first day, according to Billboard.

    25 also looked to be one of the biggest debuts in Adele's native Britain, where the Official Charts Company said it sold 300,000 copies on its first day.

    The only album with a bigger first-day debut was Be Here Now by Oasis, which sold 424,000 copies in 1997 - again, an era in which overall music sales were much higher.

    "Adele truly is a once-in-a-generation artist. Her appeal spans age groups and genres, from children to teenagers, right through to mums and dads, uncles and aunties," Official Charts Company chief executive Martin Talbot said in a statement.