Nov 04, 2015

    Adele's Hello breaks sales, streaming records


    BRITISH singer Adele smashed records with her comeback single Hello, selling more than 1.1 million digital songs in the first week and becoming the first song to break the one million download mark on the Billboard charts.

    Adele also roundly beat Canadian teen heart-throb Justin Bieber, whose latest single Sorry sold 276,800 downloads in its debut week, taking second place, according to data released by Nielsen Music on Monday for the past week.

    Nielsen Music said the previous best-selling digital song in a single week was American rapper Flo Rida's Right Round in 2009, which sold 636,000 downloads, reported Reuters.

    Hello was the first single from Adele's upcoming new album 25, which comes out on Nov 20. The piano ballad follows a four-year break from music after her 21 album won six Grammy awards and sold more than 30 million copies worldwide.

    The song also broke by a wide margin the feat for streaming. The song was played 20.4 million times via on-demand subscription services, more than twice the record set two months ago by pop singer Bieber for What Do You Mean?, reported Agence France-Presse.

    On Spotify, Hello was streamed 47.5 million times globally, making it the most-streamed song over a week in the online streaming platform's history.

    The music video also broke records at entertainment platform, delivering more than 27 million views in the first 24 hours after its release last week.

    Hello has amassed nearly 200 million views on YouTube too, becoming the fastest video to hit the 100 million mark with the exception of Gentlemen by South Korean pop singer Psy, his follow-up to the most-viewed-ever YouTube clip Gangnam Style. Psy, incidentally, is preparing to release his new album on Dec 1.

    Music industry watchers are expecting Adele's upcoming album 25 to be the year's biggest release and say it may even rival Taylor Swift's blockbuster 1989 album from last year.