Xiaomi plugs into PC world with new laptop
XIAOMI unveiled its first laptop on Wednesday in an effort to test the waters in the personal-computer business as the Chinese smartphone vendor struggles with declining handset sales.
The Beijing-based company is sticking to the affordability strategy which once helped it sell millions of smartphones.
But it remains to be seen how this will work in the PC sector which has been dominated by players such as Lenovo and Apple, experts said.
Mi Notebook Air, which retails from 3,499 yuan (S$709), features a slim design and a body that the company claims is "thinner than a coin".
Equipped with an independent graphic card, the computer is designed to offer a better game-playing and video-watching experience.
Zhao Xiaolei, research manager at the China branch of research firm International Data Corp, said the main attraction of Xiaomi's PCs remains its affordability.
"Technologically speaking, there is not much innovation in Xiaomi's newly released PCs. But an affordable price coupled with good performance can help it appeal to college students and young people."
THE CHINA DAILY/
ASIA NEWS NETWORK