Apr 27, 2016

    Wake-up call: More S. Koreans go for western breakfasts


    A RISING number of South Koreans are opting for bagel and bacon in place of rice for breakfast.

    Gmarket, one of the leading online retailers in the country that also sells groceries, said on Monday that sales of products related to western-style breakfasts have more than doubled in the period leading up to April 20 this year, compared with the same period last year.

    According to the retailer, sales of eggs have grown by 18 times. Sales of bacon and other processed pork products went up by 68 per cent and 57 per cent respectively.

    Relevant cooking utensils such as star- and heart-shaped moulds that are used to shape fried eggs, bacon grillers and sausage cutters are also popular on the website.

    Sales of pancake makers grew by 10 times while waffle maker sales doubled and toaster sales rose by 18 per cent.

    Sales of fruits that often serve as breakfast sides also increased.

    A Gmarket spokesman said this trend will intensify as the number of one-person households and double-income families grows in Korea.

    "To save time in the busy morning hours, more working people are choosing to have Western-style breakfast."

    Meanwhile, Statistics Korea said the daily average rice consumption per head last year was 172g, which is less than two bowls and 3.3 per cent down from the year before.