Tata Motors renames Zica car as Tiago

'ZIPPY CAR': Chairman of Tata Group, Cyrus Mistry (left) and Tata Motors' head of product engineering Tim Leverton posing with a Zica, which was renamed to avoid any confusion with the mosquito-borne virus Zika, in New Delhi on Feb 3.


    Feb 24, 2016

    Tata Motors renames Zica car as Tiago


    INDIA'S biggest carmaker Tata Motors announced on Monday it had rechristened its new hatchback Tiago, changing it from the initial Zica after an outbreak of the identical-sounding Zika virus.

    Tata Motors had earlier this month said it would rename its new car after the mosquito-borne Zika virus spread rapidly through Latin America, where it has been blamed for a surge in babies with brain damage.

    "After an exhilarating #FantasticoNameHunt, we are proud to present the rechristened Tiago from Tata Motors!" the company said on Twitter.

    More than 37,000 suggestions had been submitted for a new name in a global crowd-sourcing campaign.

    "Tiago became the chosen name from the final three entries - Tiago, Civet and Adore - that were opened up for the audience voting," it said in a statement, according to the Press Trust of India (PTI).

    The firm is working towards the market launch of Tiago by end-March, PTI reported, citing the statement.

    Tata Motors had been heavily promoting the small Zica - whose name stood for "zippy car" - with a marketing campaign starring Barcelona footballer Lionel Messi.

    The car, aimed at young people, was showcased at India's popular Auto Expo 2016 in New Delhi earlier this month.