Jun 17, 2016

    Shanghai hotels quick to cash in on Disneyland


    WITH many tourists expected to visit Shanghai Disneyland, which opened yesterday, hotels, both budget and high-end, have prepared packages for them.

    Pudong Shangri-La, only a 30-minute drive from the star attraction, provides a package that includes park tickets and 100 yuan (S$21) transport allowance.

    Kerry Hotel Pudong, a 20-minute drive from the park, has a partnership with Disney Resort to sell tickets and offers a shuttle service to the resort.

    Even though luxury hotel Waldorf Astoria Shanghai on the Bund does not have any specific offer for Disneyland, it has launched summer sales with a 25 per cent discount from June 1.

    Those heading to Shanghai to visit the park can make use of that discount offer, said Fabio Berto, director of the hotel's business development department.

    Budget hotels and mid- to high-end hotels adjacent to the park have seen their room rates double in the run-up to the park's opening, according to online travel agency Qunar Cayman Islands.

    According to Shanghai Hong Que Information Technology, an information provider on hotel, catering and conference industries, Shanghai Disneyland will boost occupancy rates of local hotels by at least 5 per cent in the second half of this year.

    Disneyland-related talk has also caused neighbouring property prices to surge. Ever since the project was approved by the central government, housing prices in Chuansha area, where the theme park is located, have surged by more than three times to the 33,178 yuan per sq m, according to housing agent Lianjia.

    Disney-driven consumption is expected within the park and in Shanghai.

    Analysts from Citic Securities noted that Shanghai Disneyland is likely to generate at least 20 billion yuan in sales for the local retail industry.

    Jewellery, premium shopping segments and department stores will benefit the most.