Sainsbury's tests 1-hour delivery
SAINSBURY'S, Britain's second-largest supermarket group, is trialling a one-hour home-delivery service similar in concept to Amazon's Prime Now, it said last week.
Online shopping is one of the better-performing parts of Britain's retail sector and has become a key battleground for the supermarkets as they grapple with the growth of German discounters Aldi and Lidl.
Britain's online food market is expected to nearly double to £17.2 billion (S$30.6 billion) in five years, according to industry
research group IGD.
Sainsbury's new service, called Chop Chop, is being trialled in south London with a delivery fee of £4.99.
Customers living within 3km of its Wandsworth store can order up to 20 products for delivery within an hour.
Sainsbury's chief executive Mike Coupe said the company sees potential demand for the provision of a basket of food on a very short time scale.
Amazon's Prime Now is available to more than 30 per cent of the British population.