Paragon's Xmas get-up wins best-dressed nod
PARAGON and Orchard Central have been named the best-dressed buildings in Orchard Road for their Christmas decorations this year.
Orchard Central, the overall winner for the past three years, topped a new voters' choice category. Featuring fairies, unicorns and elves, the shopping centre's fairytale-landscape decor received more than one-fifth (4,663) of the 20,323 votes made by shoppers, who voted via the @Orchard mobile app.
Paragon's Christmas magic-inspired decor, consisting of swirling gold and red ribbons and glimmering reindeer, won the mall the coveted Judges' Choice Award.
The highlight of the mall's festive display is the over 12m-tall Christmas tree at its main entrance, which "undoubtedly left an indelible impression on the judges", said the Orchard Road Business Association, which organised the annual contest.
Eleven participating malls were judged based on their day and night visual effects, and their use of interactive features.