Johor firm's frozen durian has 2-year shelf life
IN BUSINESS, it is not enough just to maintain your market share.
You have to expand
your product range and
find new markets if you want to remain relevant
in an ever-changing world.
And that was how Malaysian company Top Fruits evolved from what was a fruit orchard in
Batu Pahat in Johor - which grew and sold fruit like mangosteen, jackfruit and banana - into an exporter
of frozen fruit and other fruit-derived products.
Sales and marketing manager Iris Tan Sing Boon, 30, said the company had
its roots in the fruit farm
set up by her father
Tan See Chip, now 76,
in the 1980s.
The idea behind the
new company was to look into other ways of selling the fruits.
They settled on frozen durian.
"That was in 2010.
"My siblings - two elder brothers - and myself joined the company to build the business," she added.
They started their plant with 20 workers close to the farm and were able to quickly start exporting to China, Hong Kong, Indonesia, Singapore, Australia and other countries.
"Our frozen durian has an expiry date of up to two years, whereas fresh durians can last only five to seven days.
"This means even though the durian is seasonal, it can now be obtained throughout the year," she said.
The company, which today has 80 workers,
also became an original equipment manufacturer
for distributors, who
started to request other durian products like
ice cream, rolls and balls,
as well as mochi.
Ms Tan said they are expanding the factory next year to handle the demand.
ASIA NEWS NETWORK