Japan falls behind in LCD TV shipments

LOSING SCREEN TIME: Japan has been knocked off the list of top five global LCD TV shipments for the first time, losing out to South Korea and China.


    Jun 09, 2016

    Japan falls behind in LCD TV shipments


    SOUTH Korean and Chinese TV manufacturers dominate the top 10 list of global LCD television shipments, while their Japanese counterparts have been kicked out of the top five for the first time.

    Statistics from market consulting institute IHS Inc show that South Korean tech giant Samsung Electronics Co Ltd is expected to ship 48.1 million LCD TVs globally in 2016, retaining its dominant position in the LCD business.

    This is followed by LG Electronics Inc with 28.4 million units.

    The global LCD TV shipments of Chinese home-appliance maker Hisense Group will reach 15 million this year, putting them in third place.

    TCL Corp and Skyworth Group are expected to ship 13.5 million and 12 million units, respectively, taking fourth and fifth place. The total shipments of the five Chinese TV brands in the top 10 will surpass 50 million units.

    Japanese brands on the whole are gradually losing market out to the rapidly growing Chinese brands.

    Japanese TV vendor Sony Corp is expected to ship 11.5 million units this year, being knocked out of the top five for global LCD TV shipments.

    Industry sources said as Japanese TV manufacturers have stepped up their pace of transformation, their sales and market shares are gradually tapering off.

    Zhang Yanbin, assistant director of All View Cloud, a Beijing-based consultancy specialising in home appliances, said: "The rise of home-grown Chinese home-appliance makers has made Japanese electronics giants exit from the fierce competition, pushing the latter into business-to-business sales.

    "However, South Korean enterprises, which have strong R&D capacities and advantages in the whole industrial chain, are active in technical innovation, and they have gained an upper hand compared with their Chinese rivals."