Aug 05, 2016

    Japan 12th country to offer Kindle Unlimited


    E-COMMERCE operator Amazon Japan G.K. on Wednesday launched Kindle Unlimited, an all-you-can-read digital book service.

    According to the company, subscribers can access more than 120,000 Japanese books as well as manga and magazines, for a monthly fee of 980 yen (S$13).

    Subscribers also have access to more than 1.2 million foreign books.

    Kindle Unlimited was first launched in the United States in July 2014 and then spread to Britain, Germany, India and other nations.

    Japan is the 12th country to introduce the service.

    Subscribers can access e-books via Kindle, smartphones and other tablet-type devices.

    According to the Research Institute For Publications, estimated sales of e-books last year were 150.2 billion yen, up 31.3 per cent from the previous year.

    Several operators have already begun unlimited subscription services. NTT Docomo's d-magazine, rolled out in 2014, has 3.25 million subscribers.

    According to Amazon Japan, among Kindle Unlimited subscribers in the US, the amount of money spent on e-book purchases on top of the service charge rose by 30 per cent, as did the amount of time spent reading.

    "What subscribers read has an impact on a book's ranking, and other readers who see the rankings are motivated to buy highly ranked books," an Amazon Japan spokesman said.