Facebook users can soon directly buy US-event tickets
FACEBOOK users will soon be able to buy tickets directly as the social networking giant expands further into e-commerce, company officials said on Tuesday.
Facebook will, in the coming weeks, connect to ticketing leaders Ticketmaster and Eventbrite, which will offer an option to buy tickets for selected United States events listed on the networking site.
Eventbrite said it would provide a QR code - a two-dimensional barcode - that would be integrated within the Facebook mobile app, letting buyers enter events without the hassle of going to other sites, let alone printing tickets.
"We are committed to innovation that helps organisers sell more tickets. Enabling a seamless purchase experience for consumers in places like Facebook, where they are spending significant time, is an important step in this mission," Laurent Sellier, Eventbrite's vice-president of product, said in a statement.
Further details of the plan are expected to be unveiled at this week's annual conference of Facebook's developers in San Francisco.
With more than one billion users every day, Facebook last year posted record profits even though the company was initially cautious in its forays into e-commerce.
The platform has become a key medium for artists to promote their work and shows but users have had to head to other sites to buy tickets.