Facebook posts stellar profit and user numbers
FACEBOOK'S quarterly profit more than doubled as its ranks swelled during the past year to a mammoth user base of nearly 1.6 billion, it said on Wednesday.
"Our community continued to grow and our business is thriving," said Facebook co-founder and chief executive Mark Zuckerberg, in releasing quarterly results for the world's biggest social network which comfortably exceeded expectations.
It reported a profit of US$1.56 billion (S$2.2 billion) in the final three months of 2015 as compared with making US$701 million in the same period a year earlier.
The results showed Facebook's growing power in online advertising, especially on mobile devices.
Mobile accounted for about 80 per cent of the network's ad revenue in the quarter.
Net profit for the full year climbed to US$3.7 billion from US$2.9 billion in 2014.
"2015 was a great year for Facebook," Zuckerberg said.
"We continue to invest in better serving our community, building our business and connecting the world."
An average of 1.04 billion people used Facebook daily in December last year, up 17 per cent from the same month in the previous year.
The number of monthly active users in December was 1.59 billion, in a 14 per cent climb from a year earlier, according to the social network.
California-based Facebook has been relentlessly innovating to keep its social network tuned to Internet-age lifestyles.
The company has been working its way into online commerce, honing in on ad technology, ramping up video and even dabbling with building machine smarts in its Messenger smartphone messaging application.
Facebook-owned Oculus this month began taking orders for much-hyped Rift virtual reality headgear, set to begin shipping later this year.
Also this month, Facebook announced a drive to be a place for sports, with a new online hub for news and sharing on sporting events.
The "Facebook Sports Stadium" will offer live updates of scores, posts from friends and commentators as well as information on where to watch games live.