Apr 17, 2015

    Courts ties up with 2 global companies

    FURNITURE and information technology retailer Courts is collaborating with two international companies - American home improvement retailer Ace Hardware and Danish household retailer JYSK - to offer customers a wider variety of household products.

    By September, customers can buy products from Ace Hardware and JYSK at Courts stores here. There will also be two Ace Hardware and JYSK shops within existing Courts stores.

    Under a 10-year agreement, Ace Hardware will sell its products at a 8,000 sq ft shop space in the Market Hall at Megastore Tampines, Courts' flagship store. Courts plans to expand to five Ace Hardware stores here in four years.

    The other shop-in-shop concept will be at the Bukit Timah Courts outlet, which opened on April 10. Here, JYSK products will be sold at a 9,000 sq ft retail space under a five-year partnership with Courts.

    In addition, Courts intends to open a total of 20 JYSK stores over five years in Singapore.

    Terry O'Connor, group chief executive of Courts Asia, said of the collaborations: "Home owners' tastes and needs are constantly evolving. Due to globalisation, there is now greater accessibility and appreciation for global brands."

    He added that the partnerships allow Courts to provide more home solutions to customers.

    With its headquarters in Illinois, United States, Ace Hardware has more than 4,800 hardware stores globally, while Denmark-based JYSK has more than 2,200 stores around the world.

    Alberto Vidal, director of international business development at Ace Hardware International, said that Courts was a household name with a strong store portfolio across the island.

    He added that Ace Hardware shared the service, convenience and quality principles that Courts had and "we could not have found a better company to align with".

    Jonas Schroder, communications director at JYSK, was also confident in Courts' established presence in Singapore.

    "Having a 40-year legacy in Singapore means that Courts has the industry know-how, network and rigour to shape the industry together with us," said Mr Schroder.