Oct 13, 2016

    Apple to start R&D centre in Shenzhen


    APPLE will set up a research and development centre in Shenzhen in China, the US tech giant said yesterday, as the firm looks to spur growth in the world's second largest economy amid growing competition.

    The Shenzhen hub follows a similar plan for a centre in Beijing, and comes as Apple is looking to bounce back in China. Local rivals like Huawei, Oppo and Vivo have been taking market share from its flagship iPhone.

    Apple's chief executive Tim Cook announced the plan during a meeting with senior officials from the southern Chinese city where he was attending a nation-wide innovation event, the Shenzhen Economic Daily reported.

    "We are excited to be opening a new research and development centre here next year so our engineering team can work even more closely and collaboratively with our manufacturing partners," said Apple spokesman Josh Rosenstock.

    "The Shenzhen centre, along with the Beijing centre, is also aimed at strengthening relationships with local partners and universities as we work to support talent development across the country," he added.

    The Shenzhen Economic Daily, citing Mr Cook, said Apple was keen to attract talented software developers in the city, which remains an important centre for manufacturing Apple products.

    It added that Terry Gou, chief executive of Apple's major supplier Foxconn, also attended the meeting.

    In August, Mr Cook unveiled plans for a Beijing-based R&D facility, its first in China, and promised to invest more during a visit to the country.