Nov 22, 2013

    Now, low-calorie wine for the weight-conscious


    WINEMAKERS are attracting health-conscious, weight-watching consumers to shops with low-calorie wines that are 100 calories or less per glass.

    United States TV talk-show host Bethenny Frankel recently launched a line of eight wines, ranging from Prosecco to a red blend, under her SkinnyGirl brand. The wines are marketed as having just 100 calories per 148ml serving and sell for US$15 (S$19).

    She is joining other winemakers who are emphasising wine's calorie count as much as its price and varietals, and it is appealing to women - who account for 60 to 75 per cent of wine sales - according to data from winemakers.

    Treasury Wine Estates, an Australian-based company that owns Beringer, Stags' Leap and Chateau St Jean vineyards in California, developed its Skinny Vine brand of varietal wine last year.

    Its Slim Chardonnay, Thin Zin and Mini Moscato have 86 to 95 calories per 148ml glass and sell for under US$10 a bottle.

    "It's real wine. The quality is there. We don't skimp on the quality - just the calories," said Ms Nicole Carter, a spokesman for Treasury Wine Estates.

    Most of the calories in wine come from the alcohol. The lower the alcohol content, the fewer the calories.

    According to the US Department of Agriculture, a 148ml glass of regular white wine has about 120 calories.

    Meanwhile, in Britain, diet company Weight Watchers is selling a range of lower-alcohol wine that promises 75 calories for every 118ml glass.